Voice 1 word of command in the mind of the target that makes the target obey before their mind catches up.
Voice the command in 1 word (Drop, Stop, Kneel, Flee, etc.). If the target has a basic understanding of the language, they will do as you command, causing them to spend the appropriate number of Action Points to do the action (standard is 1) and most likely end up in a sub-optimal situation.
You cannot get the target to do an action that will directly hurt themselves or a close ally.